Helio Labs — Rebrand & website
A fragmented developer-tools brand unified into one confident system, from logo to launch site.
Abstract Creative is a full-service studio. For twenty years we've helped ambitious companies launch identities, websites and campaigns that win attention — and keep it.
Trusted by teams building brands people notice
Selected work
A fragmented developer-tools brand unified into one confident system, from logo to launch site.
A trustworthy, accessible banking product rebuilt on a component library the in-house team now owns.
An end-to-end product launch — packaging, art direction and paid social — that outran its own inventory.
Recognition
Awwwards — Helio Labs
CSS Design Awards — Fieldnote
The FWA — Aster Bank
Regional Brand Awards — Marrow
What we do
Strategy, identity and execution under one roof — so nothing gets lost between the idea and the launch.
Naming, logo systems, colour, type and voice — a coherent identity kit your whole team can actually use.
Fast, accessible, conversion-focused websites and apps — designed and built on a reusable component system.
Launch campaigns, art direction and content systems that carry your brand consistently across every channel.
How we work
Four stages, fixed checkpoints, no surprises. You'll always know what's happening and what comes next.
We interview your team, audit the market and agree on the problem worth solving — in writing.
Strategy, positioning and creative direction, distilled into a brief we both sign off on.
Iterative design sprints with weekly reviews. You see progress every Friday, not at the end.
Build, launch and handover — with documentation, source files and 30 days of support.
Why Abstract Creative
Client words
The rebrand paid for itself in the first quarter. Demo requests are up 62% and our sales team finally has a deck they're proud of. Working with Abstract felt less like hiring an agency and more like adding a senior team overnight.
★★★★★"They ran the project like clockwork — weekly reviews, honest trade-offs, zero surprises. Rare in this industry."
★★★★★"Our launch campaign sold out the first production run in six weeks. We've already booked them for the next one."
Questions
Can't find your answer? We're happy to talk specifics on a quick call.
Book a callBrand identity projects typically start at $8k, websites at $12k, and combined brand-and-site engagements at $18k. After one discovery call you get a fixed, itemised quote — no hourly billing, no scope creep.
Identity work runs 4–6 weeks; a full website 8–12 weeks. We agree milestones up front and review progress with you every week.
Yes — about 70% of our clients are remote. Our process is built around async reviews and one weekly video call, whatever your time zone.
Everything: source files, a brand guideline document, the component library, and 30 days of post-launch support. You own it all outright.
Happily. We often act as the senior design layer alongside internal marketing or engineering teams, and we document our work so your team can carry it forward.
Start a project
Share a few lines about your project and we'll reply within one business day. No pitch decks, no pressure — just a straight conversation about whether we're the right fit.